Global Design company, IDEO, is talking to farmers to learn how you deal with equipment—buying it, fixing it, and keeping things running when it really counts. Maybe you tinker with your own machines, rely on a trusted mechanic, or have a story about a breakdown at the worst possible time. We want to hear from you!

Who: Farmers, new and experienced, in the US and Canada

What: One or more research activities which could include the following

• 60-minute remote or in-person research interview
• Remote diary study

Where: 

• Remote research interview: Virtually via zoom (US & Canada)
• Remote diary study: remotely via the dscout platform (US & Canada)
• In-person sessions:
  • North Carolina
  • Tennessee
  • Midwest Region
  • Northeast Region

When: 

• Remote research interview: June 30th - July 3rd, 2025
• Remote diary study: June 30th - July 11th, 2025
• In-person sessions:
  • North Carolina & Tennessee: July 7th - 11th, 2025
  •  Midwest and Northeast Regions: TBD

Compensation (upon completion of activity):

• Remote or in-person interview: $250
• Remote diary study: $150     

Not the right fit for you, but know someone who is? We're offering a $25 referral bonus if you refer someone that is chosen and participates in the research. Just share this link and have them list your name and email in the referral section of the application.  

Applications will be considered on a rolling basis.

Note: Application responses are confidential and used to determine eligibility for research participation. There is no compensation for filling out the application and no guarantee you will be selected to participate.