Come shop with us and help shape the future of the drugstore shopping experience!
IDEO is exploring new ways to make everyday shopping more fun, rewarding, and personalized! We want to talk to both individuals and families who go to national drugstore chains.
Through this playtest, you’ll get a sneak peek at early ideas that use elements of games, rewards, and challenges to transform how people shop. Your feedback will help shape the next generation of loyalty experiences.
What to Expect:
If selected, you’ll be invited to a 60 - 90 minute playtest session where you’ll try out interactive prototypes with IDEO team members at your local drugstore in San Francisco or Boston. Your feedback will help us learn what is important—we want to learn what is fun or useful to you, and what’s confusing or frustrating.
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