IDEO is partnering with CalMHSA to launch a social media campaign that celebrates the presence and power of Medi-Cal Peer Support Specialists across California.
Medi-Cal Peer Support Specialists are integral to mental health care in our communities. With empathy rooted in lived experience, peers walk alongside others on their healing journeys. Through this campaign, we’ll uplift their voices — sharing stories told by peers, for the communities they serve.
Our goal is to raise awareness and build public understanding through clear, emotionally resonant content that answers the questions:
Who are peers? What do they do? And why does their work make the difference in providing high quality comprehensive support?
We hope these stories spark local pride and system-wide respect — recognizing peer professionals as essential leaders in mental health.
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